The Challenge

Chiquita needed people in their value chain to understand the process behind transporting bananas from the Tropics to Europe. There was no need to become an expert, but the concept should be crystal clear. Oh, and these are very busy people, so the message needed to be understandable on the fly.

The Solution

 A colorful one pager. This way we guided the audience through the process in an entertaining and extremely simple way.
We took advantage of Chiquita’s uplifting color palette to create a clear message and convey the pros and cons, enabling Chiquita and key actors in their value chain to be better prepared to engage in informed conversations and decision­-making
Chiquita’s One-pagers

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